Atelier Tuffery : Denim

The oldest French denim brand relies on a responsible model, with locally sourced materials, and on hemp to make the uniforms.

"We are the oldest French denim brand," says Julien Tuffery, who, along with his wife Myriam, represents the fourth generation at the head of the company, which was founded in 1892. A story of transmission that has inevitably seduced the Bras family and the stylist Catherine André. All the more so since they also rely on their territory, the Cevennes. "We are in the middle of nothing, but a great nothing! "claims the Lozerian who also relies on a responsible model, controlled in its entirety up to the direct sale.

The choice to use hemp for the uniform pants of the hall staff made sense. This plant, forgotten for a while, has been revived thanks to its great agricultural qualities. Particularly robust, not very exposed to diseases, not requiring weedkiller, and it consumes little water. All the more so as the stems are cultivated by farmers around the Lot, woven in the Tarn, cut and assembled in Floirac.

The material also guided the design here. This thick, rustic fabric has taken the form of a pair of fairly wide, high-waisted jean, which Julien Tuffery imagines looking like a drawing of the restaurant's tables. From the stalk to the edible seed, which chefs don't want to let go, hemp is definitely everywhere at La Halle aux grains.